DULUX
DULUX
DULUX
NEXT
HELLMANN'S
HELLMANN'S
EARND
Press, Outdoor
Helping to grow the water-based interior trim market share for Dulux Trade by switching decorators/consumers from using solvent-based to water-based products. The product gives decorators a longer lasting professional finish. Agency: BBH
Press, Outdoor
Helping to grow the water-based interior trim market share for Dulux Trade by switching decorators/consumers from using solvent-based to water-based products. The product gives decorators a longer lasting professional finish. Agency: BBH
Press, Outdoor
Helping to grow the water-based interior trim market share for Dulux Trade by switching decorators/consumers from using solvent-based to water-based products. The product gives decorators a longer lasting professional finish. Agency: BBH
Rebrand, Digital, Film, Instore
We rebranded Next’s denim offering to create ‘My Denim’ brand. Working with a UX designer, we streamlined the jeans into 7 overarching categories for next.co.uk and in store, to help customers know which fit and style is right for them. We showcased them in a film featuring 7 girls, which showed a day in ‘My Denim.’ It achieved a 27.5% growth for the denim category and moved Next to the number 1 slot for denim (overtaking New Look & Topshop). It increased sales by 1/3. Agency: BBH
OOH, Press, Content, Digital, App
A deliciously simple digital and press campaign to inspire people to use Hellmann's Mayonnaise as an ingredient - not just a dollop on the side of the plate. Agency: FCB Inferno
OOH, Press, Content, Digital, App
A deliciously simple digital and press campaign to inspire people to use Hellmann's Mayonnaise as an ingredient - not just a dollop on the side of the plate. Agency: FCB Inferno
We are Ben and Prad, two integrated creatives with a joint love of big ideas, beautifully crafted.
For the last few years we’ve been freelancing across London, most recently at BBH where we created a beautifully simple OOH for Audi, humorous print and social ads for new, classier Hofmeister, a heart-warming children’s picture book for Roche, and a full 360 campaign for Leo Pharma.
Before cars, beer and health at BBH, we worked on tech, skincare and more cars at agencies including Ogilvy, Publicis and TBWA.
Ben has 20 years experience in the industry at agencies including AMV, M&C Saatchi and FCB Inferno. Before freelancing, Ben was a Creative Director at VCCP, where he ran a 30-strong retail creative department for a couple of years with his then partner. He helped turn Canon into a storytelling brand, created a world-first for O2, won an energy drink pitch, and got his hands dirty (literally) in the world of Shell lubricants.
Prad has worked at some of the UK’s leading agencies, including perm roles at BBH, Saatchi & Saatchi, FCB Inferno, and Lida. At Lida, he was part of the team that retained Direct Agency of the Year for the second time and created pitch-winning work for Royal Mail. At BBH, Prad was responsible for the Barclays Business, Campo Viejo and Lego pitch wins. He’s always craving new techniques and a fresh perspective on the industry.
Together we bring insightful, clear thinking to the table, with ideas that genuinely work through-the-line and change behaviour.
If you like what you see, we’d love to hear from you.