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Rebrand, Digital, Film, Instore

We rebranded Next’s denim offering to create ‘My Denim’ brand. Working with a UX designer, we streamlined the jeans into 7 overarching categories for and in store, to help customers know which fit and style is right for them. We showcased them in a film featuring 7 girls, which showed a day in ‘My Denim.’ It achieved a 27.5% growth for the denim category and moved Next to the number 1 slot for denim (overtaking New Look & Topshop). It increased sales by 1/3. Agency: BBH


My Denim - Online film

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