DULUX
DULUX
DULUX
NEXT
HELLMANN'S
HELLMANN'S
EARND
Press, Outdoor
Helping to grow the water-based interior trim market share for Dulux Trade by switching decorators/consumers from using solvent-based to water-based products. The product gives decorators a longer lasting professional finish. Agency: BBH
Press, Outdoor
Helping to grow the water-based interior trim market share for Dulux Trade by switching decorators/consumers from using solvent-based to water-based products. The product gives decorators a longer lasting professional finish. Agency: BBH
Press, Outdoor
Helping to grow the water-based interior trim market share for Dulux Trade by switching decorators/consumers from using solvent-based to water-based products. The product gives decorators a longer lasting professional finish. Agency: BBH
Rebrand, Digital, Film, Instore
We rebranded Next’s denim offering to create ‘My Denim’ brand. Working with a UX designer, we streamlined the jeans into 7 overarching categories for next.co.uk and in store, to help customers know which fit and style is right for them. We showcased them in a film featuring 7 girls, which showed a day in ‘My Denim.’ It achieved a 27.5% growth for the denim category and moved Next to the number 1 slot for denim (overtaking New Look & Topshop). It increased sales by 1/3. Agency: BBH
OOH, Press, Content, Digital, App
A deliciously simple digital and press campaign to inspire people to use Hellmann's Mayonnaise as an ingredient - not just a dollop on the side of the plate. Agency: FCB Inferno
OOH, Press, Content, Digital, App
A deliciously simple digital and press campaign to inspire people to use Hellmann's Mayonnaise as an ingredient - not just a dollop on the side of the plate. Agency: FCB Inferno
F&F BACK TO SCHOOL
TV and print campaign promoting the F&F Back to School range. The brief was pretty standard but we had to use testimonials. We decided to bring a bit of Hollywood to the classroom by promoting a fake movie. We brought the quality of the kids' clothing and the testimonials to life in an interesting and relevant way that both kids and parents loved, achieving 2.1 million views on YouTube within the first 3 weeks. Agency: WARL
And here's one we prepared a year earlier...