Roche Respiratory

Films, Social, Website, Patient Support Materials

With COPD (Chronic Obstructive Pulmonary Disease), every exacerbation (flare-up) matters. Each causes irreversible lung damage. And while people with COPD often know when something's wrong, self-doubt creeps in, and they talk themselves out of acting. They normalise symptoms, minimise the severity, and decide they don't want to be a burden. Our solution was two talking lungs, personifying the inner dialogue when symptoms worsen. One lung downplays the changes ("We've had worse", while the wiser lung insists on action ("This is serious - call our doctor"). Our 'Talk Yourself Into Taking Action' awareness campaign encourages patients to listen to their better instincts with craft and a little bit of humour.

Agency: Atomic Matter. Production Company: Jelly. Director/Designer/Animator: Neil Stubbings.